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Main Street Health Rakes In $315M to Scale Value-Based Care in Rural America

Oct 10, 2023

Main Street Health announced the close of a $315 funding round at HLTH — some of the investors included UnitedHealthcare, Humana, Elevance, Centene and CVS. The startup, which scales value-based care in rural areas for both Medicare Advantage and original Medicare patients, also announced that it is expanding to 26 states.


“What’s unique about the rural market is there’s not enough United or Humana or Blue Cross patients in any of these clinics for one of those payers to either set up their own clinic or have a doctor in that clinic. So there’s really an economy of scale that comes from being in these really small clinics. We told the payers that our model only works if we have all of them contracted — because there really aren’t enough people in the clinic if we only have half of them,” Smith explained.

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